Ralph’s articles from forum Nachhaltig Wirtschaften 4/2011 and 1/2012 now available online (in German language)

Here are the last two article that were published in forum Nachhaltig Wirtschaften, editions 4/2011 and 1/2012, now available online:

Zero Impact Growth – Auf der Suche nach einer klaren Orientierungshilfe

describes the search towards a new minumum benchmark that industries will need to develop together and accepted by other stakeholders in order to be able to assess what GOOD or BAD performance in sustainability actually really means. Unfortunately, not many companies really want to know and the article mentions some of the reasons why. Too big the vision, too much effort needed? Or just the normal dilemma between short- and long-term. Decide yourself!

Die langfristigen Konsequenzen der Kurzfristigkeit

covers aspects of intragenerational and intergenerational equality, and describes that the second will not be possible if we don’t seriously work on the first. The interdepending conflicts of food, energy, climate and water security illustrate how aspects of intragenerational maldoing already screw up intergenerational equality opportunities today. Not acting now has uncurable effects.