The Corona Chronicles
About the Book
The Corona Chronicles by Ralph Thurm is not only a book about hope, but also a ‘how to’ guide to learn from the COVID-19 crisis. Seeing this crisis as a window on what is still to come, be that an economic crisis, ecological crisis, biodiversity crisis, or ultimately an existential crisis for humanity, it offers profound thoughts, patterns and solutions of how to manage and develop a ‘New Normal’ together.
The book spans from assessing the root causes of COVID-19, to developing a new understanding of our individual and collective responsibilities for and to each other, and finishes by sketching the idea of a regenerative and distributive economy based on the correct understanding of wellbeing and love. Ralph carries us through many of the stereotypes we will need to let go of, and other ideas we need to adopt in the development of this ‘New Normal’.
This book is also a very personal and contemporaneous log of feelings, desires, fears and frustrations. It is this personal connection that means it should make it to the top of your reading list, delving deeper into what we are and who we need to be as individuals and as humans on this, our Planet Earth. The bottom line is that our lives depend on making crucial decisions this decade, so let this book be a guide, compendium, and an inspiration for your own role in this journey.
The Cover Photo:
The photo on the cover of this book is part of the ‘village of stilts’, an art project at the ‘Pettemer Zeewering’, a newly created natural reserve and beach in the Netherlands, constructed so that it can withstand current and future climate change effects. The art project was a gift from the project’s contractors, Van Oord-Boskalis, to the nearby village of Petten, Noord Holland. It represents ten houses and a church that were destroyed and washed away by the sea several hundred years ago. The area is covered with water during high tide but is accessible walkable during low tide. It represents resilience and the need for strong foundations in times of constant change, able to set us on the right path for a ‘New Normal’ that will evolve during and after COVID-19.
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Podcasts and Webcasts about the Book
Podcast “Sustainability Explained”
Webcast “Sustainability Explained”
The Corona Chronicles by Ralph Thurm is a book that comes at the right time, inviting us to look at ourselves in the mirror and dare dream bigger. At a truly exceptional moment in history, it is an attempt to bring together his personal experience with developments at global scale. The refreshingly modern book format, based on social media posts over a period of 12 months, succeeds in merging practical considerations from life in lockdown with more existential and philosophical questions. His sharp analysis helps readers understand how poor economic design leads to detrimental consequences for our ecosystems and social communities. At the same time, he proposes pathways out of our current impasse. Among them, he mentions the importance of intergenerational equity, and the role of thresholds and allocations in economics. He adds the probably underestimated, but most central, notion of love, as a major element upon which most of our decisions are based on.
Ralph is genuine pioneer and leader in the field of sustainabi
“I have enormously enjoyed working with Ralph on the concept of ‘zero impact growth,’ including participating in the first Zeronauts Symposium which he organised in Rotterdam. He brings an unusual combination of the professional, the entrepreneurial and the cross-cultural to tough business challenges. I look forward to working with him in 2013 and beyond.”
“Ralph is among those at the cutting-edge of sustainability management, who fully understand the importance of measuring, managing and reporting organizational performance in terms of social and ecological thresholds in the world (i.e., instead of ignoring them). His associated grasp of ‘sustainability context’ as a core principle in sustainability management places him at the forefront of the field. He is every bit a thought leader in this regard, with the capacity to facilitate real progress in the sustainability performance of both organizations and commerce in general. Ralph is a valued colleague of mine whose opinions on this subject I deeply respect.”